ACHIEVING STRATEGIC FIT AND IN THE SUPPLY CHAIN ​​scope

ACHIEVING STRATEGIC FIT AND IN THE SUPPLY CHAIN ​​scope

Company's competitive strategy defined set of customer needs which sought to meet needs through product, depending on the competitors.
Company value chain starting from the development of new products, by creating a specification for the product. Marketing and sales generate demand through the publication of the priorities of customers with satisfactory products and services.

Marketing also bring customers back on new product development. With the new product specifications, operating turn inputs into outputs to create the product. Distribution also brings products to the customer or bring customers into the product. Services respond to customer demand during or after the sale. This is a core function or process that must be done to achieve successful sales. Finance, accounting, information technology, and human resources support and facilitate the parts supply chain.

To implement the company's competitive strategy, all this function plays its role of each and must develop its own strategy. Here, strategy is defined as each and every process and function of whether that will try to do well.

Product development strategy is defined by setting a new product portfolio that will be the company trying to develop. Marketing and sales strategy is defined by specifying how the market will be divided and how the product will be positioned, priced and promoted. Supply chain strategy defined by the nature of the procurement of raw materials, transport materials to and from the company, products or operations to improve services, and distribution of products to customers, and after-sales service will be handled alone or in-sourcing on the other side more competent.

Strategic fit means that the competitive and strategic value chain have the same goals. This means that there is consistency between the priorities of customers who are expected to be met by the competitive strategy and supply chain capabilities that can be built with the supply chain strategy.
Strategic fit is achieved with three stages, namely:

1. Understanding the customer and supply chain uncertainty.
First, companies must understand the needs of customers in each segment and uncertainties that are faced with supply chain needs. This need is the desire to help companies find the cost and demand for services. The uncertainty of the supply chain to help companies identify the level of disability prediction of demand, interference, and delays should be prepared by the supply chain.

2. Understanding the supply chain capabilities.
There are several types of supply chains, each designed for different tasks. Companies should understand to do what the supply chain.

3. Achieving strategic fit.
If there is no comparable competition between supply chains with customer needs, the company will also reorganize the supply chain to support the competitive strategy or change the competitive strategy.

The bottom line:

The first step in achieving the strategic fit between competitive and supply chain strategy is to understand the customer and supply chain uncertainty. The uncertainty of customer and supply chain can be combined and mapped onto the spectrum of uncertainty.
The second step in achieving the strategic fit between competitive and supply chain strategy is to understand the supply chain, and mapping them on the spectrum of reaction capabilities.
The final step in achieving strategic fit is the match between skills supply chain reaction with the uncertainty of demand and supply. The design of the supply chain and selurih functional strategy at the company should be able to support the level of supply chain responsiveness.

Scope of strategic fit is that there are functions in the company and the steps that are appropriate to find a relationship strategy with the goal. Interperusahaan Scope of strategic fit at this point is important because competition in the company with the company has turned into a competitive supply chain with the supply chain to another.
Coworkers companies in the supply chain will determine the success of the company. Interperusahaan Scope of strategic fit requires an evaluation of each action on a company's entire supply chain. This scope extends to all steps in the supply chain.








Reference:
Chopra, Sunil and Peter Meindl. 2007. Supply Chain Management: Strategy, Planning & Operations, 3rd Edition. Pearson Prentice Hall.